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Analysis of the User Experience of an Intercultural Coaching App for Expatriates and Implications for Future Development

  • This paper analyzes the terms User Experience (UX) and Expatriate Experience (XX), and by conducting empirical research, explores the UX of an intercultural coaching app, its possible influence on XX and offers suggestions for further development. This research is not only relevant to the development of the digital coaching tool, The RockMeApp but also gives ideas for further research. By analyzing the findings of the literature review and the empirical research conducted, namely eleven interviews with clients of the RockMeApp, several conclusions were made. Firstly, both UX and XX can be regarded as highly subjective and dynamic topics that are difficult to define. Secondly, new insights on XX from the expat’s perspective are given as well as a practical example of UX research. While the RockMeApp is perceived to be very good in terms of utility and usability, recommendations have been made on how to enhance its UX, mainly regarding its structure, aesthetics and the inclusion of emotions and explanations.

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Author:Sarah Ott
Advisor:Nikola Hale
Document Type:Bachelor Thesis
Year of Completion:2019
Granting Institution:Hochschule Furtwangen
Release Date:2019/09/17
Tag:Design thinking; Expatriate experience; Global mobility; User experience
Page Number:67
Degree Program:IBM - International Business Management
Functional area:Human Resource Management
Licence (German):License LogoUrheberrechtlich geschützt