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Analytic consideration of the brand ermila in terms of the multibrand-strategy of the WAHL GmbH and presentation of strategic activities

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Author:Thomas Klaffke
Advisor:Christoph Mergard
Document Type:Master's Thesis
Year of Completion:2015
Year of first Publication:2015
Release Date:2015/11/26
Tag:Brand Analysis; Brand Strategy
Degree Program:EMBA - Executive Master of International Business Management
Functional area:Business Strategy