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Students' buying behavior towards e-learning program in Germany

  • The main goal of the study is to analyze students’ buying intention towards e-learning program by developing a structural model of e-learning acceptance by the students and analyzing perceived usefulness, perceived ease of use, attitudes, subjective norms, motivations and buying intentions according to the developed model.

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  • Student's buying behavior towards e-learning program in Germany

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Author:Sevinj Hajiyeva
Advisor:Kai-Markus Müller
Document Type:Bachelor Thesis
Year of Completion:2018
Granting Institution:Hochschule Furtwangen
Date of final exam:2018/02/26
Release Date:2018/03/01
Tag:Advanced enhanced learning; E-learning; Information technology
Degree Program:IBM - International Business Management
Functional area:Marketing
Open Access :Innerhalb der Hochschule
Licence (German):License LogoEs gilt das UrhG