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The German Halal Food Market: Facts, Challenges, Opportunities and Critical Success Factors from The Perspective of Halal Experts

  • This essay takes a fresh look at the interactions between Germany and its halal food market by evoking the facts, challenges, and opportunities of a norm that sets the limit between lawful and unlawful. Moreover, following the steps of various conducted research papers that analyzed the halal food market in different ethnic societies, this study aims to find out some of the significant success factors within the halal supply chain management in a German business context.

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Author:Hajer Mkadmi
Advisor:Lars Binckebanck
Document Type:Bachelor Thesis
Year of Completion:2019
Granting Institution:Hochschule Furtwangen
Date of final exam:2019/06/24
Release Date:2019/06/25
Tag:Halal Food
Page Number:64
Degree Program:IBW - Internationale Betriebswirtschaft
Functional area:Marketing
Licence (German):License LogoEs gilt das UrhG