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Ready to Win? Generating High-Quality Leads Through Online Sweepstakes and Contests
Author: | Matthias B. SchultenGND, Michaela Rauch |
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DOI: | https://doi.org/10.1080/10696679.2015.980172 |
ISSN: | 1069-6679 |
Parent Title (English): | Journal of Marketing Theory and Practice |
Document Type: | Article (peer-reviewed) |
Language: | English |
Year of Completion: | 2015 |
Release Date: | 2016/11/23 |
Volume: | 23.2015 |
Issue: | 1 |
First Page: | 21 |
Last Page: | 37 |
Licence (German): | Urheberrechtlich geschützt |