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Understanding consumer adoption of cryptocurrencies - An application of the Technology Acceptance Model (TAM)

  • Despite the growing interest of the media, businesses and consumers in recent years, cryptocurrencies have not reached widespread adoption to date. Research on the factors that induce consumers to use this new technology or that prevent them from using it is scarce. Therefore, this thesis aims at identifying factors that influence consumer adoption of cryptocurrencies. First, a research model based on the Technology Acceptance Model (TAM) was developed and extended by the factors perceived risk and perceived trust. Then, primary data was collected by conducting a survey on consumers’ perception of cryptocurrencies. The hypotheses were tested through a multiple regression analysis and perceived usefulness was found to have the strongest impact on consumers’ intention to use cryptocurrencies, followed by perceived trust. Furthermore, gender has proven to have an effect on the intention to use cryptocurrencies, with male consumers being more likely to use cryptocurrencies.

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Author:Stefanie Häringer
Advisor:Uwe Hack
Document Type:Bachelor Thesis
Year of Completion:2019
Granting Institution:Hochschule Furtwangen
Release Date:2019/02/27
Tag:Bitcoin; Cryptocurrency; Technology acceptance model (TAM); Technology adoption
Degree Program:IBW - Internationale Betriebswirtschaft
Functional area:Andere/Other
Licence (German):License LogoEs gilt das UrhG