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The importance of collaboration on business terms between startups and corporations in the DACH region
- Digital transformation and globalization have become so prominent in today's life, that companies have to innovate in order to stay on the markets continuously. Thousands of new digital solutions are developed and launched daily, making it hard for the big slow corporation to catch up. In order to gain a competitive advantage, many corporates opened up to external sources of innovation such as suppliers, consumers, and startups. This research focuses on showing how corporates and startups can mutually benefit from collaboration and particularly in the DACH region of Germany, Austria, and Switzerland. To highlight the importance of the strategic partnership, the research also includes a short analysis of the main cultural differences between startups and corporates, an economic overview of the region and the characteristics of a collaboration between startups and corporates. To investigate the topic, qualitative research based on published secondary data has been carried out.
| Author: | Francesca Montanar |
|---|---|
| Advisor: | Nikola Hale |
| Document Type: | Bachelor Thesis |
| Language: | English |
| Year of Completion: | 2019 |
| Granting Institution: | Hochschule Furtwangen |
| Date of final exam: | 2019/08/30 |
| Release Date: | 2019/09/02 |
| Tag: | DACH region; Open innovation; Startup collaboration |
| Page Number: | 46 |
| Degree Program: | IBM - International Business Management |
| Functional area: | Andere/Other |
| Licence (German): |  Urheberrechtlich geschützt |