Open Access

Aicha Nteintie Njimamboue

• This bachelor thesis is a comparative study between German and French consumers. Why do Germans spend less on food than French consumers? This question, which is the main one of this paper, leads to a subdivision in three other questions: How do the culture and some financial aspects of Germany and France impact their food buying decisions? German consumer vs. French consumer: how important are the characteristics of each consumer behaviour Profile? Are the other parameters being taken into account while buying food the reasons why French consumers spend more on food than Germans? In order to answer the first two questions not only an analysis of both culture is required but also an examination of the consumption behaviours of each population. By means of qualitative and quantitative research methods the third question will be treated. According to this comparative study, the results show that buying decision related to food is strongly influenced by some cultural aspects of each population. An answer of the main question of this study can also be derived after analysing the German consumer Profile.