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Interaktive Markenführung – Der Vertrieb als Instrument der B-to-B-Marken-Kommunikation

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Metadaten
Author:Lars BinckebanckGND
DOI:https://doi.org/10.1007/978-3-658-05097-9_33
ISBN:978-3-658-05097-9
Parent Title (German):B-to-B-Markenführung
Publisher:Springer Gabler
Place of publication:Wiesbaden
Document Type:Part of a Book
Language:German
Year of Completion:2018
Release Date:2018/05/29
First Page:635
Last Page:661
Open Access:Innerhalb der Hochschule
Licence (German):License LogoEs gilt das UrhG