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Integration von Marketing und Verkauf im B-to-B-Geschäft durch Interaktive Markenführung

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Metadaten
Author:Lars Binckebanck
ISBN:978-3-39377-6317-0
Parent Title (German):Jahrbuch Marketing 2010/2011
Publisher:Johanna Verlag
Place of publication:Köln
Document Type:Part of a Book
Language:German
Year of Completion:2010
Release Date:2017/11/02
First Page:237
Last Page:252
Licence (German):License LogoUrheberrechtlich geschützt