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Going Native: Choosing the Right Strategy as a Publisher

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Author:Lukas Leister, Matthias B. SchultenGND, Alexander Decker
URL:http://iam2018w.conf-online.org/history/IAM2017S.pdf
ISSN:2218-6387
Parent Title (English):International Conference on Innovation and Management (IAM2017 Summer), July 4-7, 2017, Osaka, Japan
Document Type:Conference Proceeding
Language:English
Year of Completion:2017
Release Date:2018/07/18
Tag:Attitude toward the Ad; Content congruence; Design congruence; Native advertising; Publisher credibility; Publisher strategy
Open Access:Frei verf├╝gbar
Licence (German):License LogoEs gilt das UrhG