The Effectiveness of Carbon Labels on Groceries – a case study on German purchase behaviour
- Global warming provokes our climate and the world how we know it today to change severely. The production of food together with its consumption is responsible for 19-29% of world’s greenhouse gas emissions caused by human activities and further rises are expected. As a response to this phenomenon, the assessment of a product’s carbon footprint has awaken huge interest with the purpose of controlling food’s environmental impact during its life-cycle. In order to involve individuals in the target of reducing harmful emissions, besides governmental and business efforts, CO2 labels have been developed to communicate a product’s carbon footprint and enabling consumers to make more climate-friendly purchase decisions. However, it has been shown that a successful implementation of CO2 labels on grocery products still confronts barriers from the consumer side. For a better understanding of the meaning of mentioned labels, this thesis deepens the theoretical backgrounds of greenhouse gas emissions and the carbon footprint related to the food industry. In a second step, the acceptance and effectiveness of carbon labels on groceries will be analysed critically by using contextual literature reviews and a case study on German purchase behaviour.
Author: | Yvonne Stirjan |
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URN: | https://urn:nbn:de:bsz:fn1-opus4-58018 |
Advisor: | Frank Kramer |
Document Type: | Bachelor Thesis |
Language: | English |
Year of Completion: | 2019 |
Granting Institution: | Hochschule Furtwangen |
Release Date: | 2019/10/28 |
Tag: | Co2 labels; Food labelling; Sustainable consumption; Sustainable marketing |
Degree Program: | IBW - Internationale Betriebswirtschaft |
Functional area: | Marketing |
Open-Access-Status: | Closed Access |
Licence (German): | Urheberrechtlich geschützt |