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CSR-branding in b-to-b markets: Concept, literature review and routes for further research

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Author:Carsten Baumgarth, Lars BinckebanckGND, Bill Merrilees
Parent Title (English):Thought leaders in brand management conference 2011 : a meeting of the minds : 7th International Conference, March 11-12, 2011, USI, Università della Svizzera italiana, Lugano, Switzerland
Document Type:Conference Proceeding
Year of Completion:2011
Release Date:2018/01/22
First Page:186
Last Page:197
Open Access:Frei verfügbar
Licence (German):License LogoEs gilt das UrhG