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Kommunikationscontrolling im Business-to-Business-Bereich

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Metadaten
Author:Rainer Elste, Lars BinckebanckGND
DOI:https://doi.org/10.1007/978-3-8349-3857-2_30
ISBN:978-3-8349-3857-2
Parent Title (German):Handbuch Controlling der Kommunikation
Publisher:Springer
Place of publication:Wiesbaden
Document Type:Part of a Book
Language:German
Year of Completion:2016
Release Date:2017/04/05
Tag:B-to-B-Kommunikation; Kommunikationscontrolling
First Page:713
Last Page:749
Open Access:Frei verf├╝gbar
Licence (German):License LogoEs gilt das UrhG