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Schnittstellenmanagement zwischen Marketing und Verkauf im B2B-Geschäft bei Castrol

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Metadaten
Author:Lars BinckebanckGND, Paula Kämmerer
URL:https://link.springer.com/content/pdf/10.1365%2Fs11621-013-0213-2.pdf
ISSN:1865-6544
Parent Title (German):Marketing Review St. Gallen
Document Type:Article (peer-reviewed)
Language:German
Year of Completion:2013
Release Date:2017/11/30
Volume:30.2013
Issue:2
First Page:70
Last Page:79
Open Access:Frei verfügbar
Licence (German):License LogoEs gilt das UrhG