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Sales force impact on B-to-B brand equity: conceptual framework and empirical test

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Metadaten
Author:Carsten Baumgarth, Lars BinckebanckGND
DOI:https://doi.org/10.1108/10610421111166630
ISSN:1061-0421
Parent Title (English):Journal of Product & Brand Management
Document Type:Article (peer-reviewed)
Language:English
Year of Completion:2011
Release Date:2017/11/30
Tag:B-to-B branding; Brand equity; Brands; Conceptual framework; Sales force; Sales force behaviour and personality
Volume:20.2011
Issue:6
First Page:487
Last Page:498
Open Access:Frei verf├╝gbar
Licence (German):License LogoEs gilt das UrhG