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Kundenpräferenzen im Mobile-Location-Based-Couponing

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Metadaten
Author:Matthias B. SchultenGND, Silvia Rudigier, Patricia Stolz
DOI:https://doi.org/10.1007/s11621-015-0520-x
ISSN:1865-6544
Parent Title (German):Marketing Review St. Gallen
Document Type:Article (peer-reviewed)
Language:German
Year of Completion:2015
Release Date:2016/11/24
Volume:32.2015
Issue:3
First Page:50
Last Page:57
Open Access:Frei verfügbar
Licence (German):License LogoEs gilt das UrhG