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Trends in International Trade of German High-tech Products in ASEAN: Opportunities and Challenges for German High-tech Manufacturers

  • With the fourth industrial revolution, advanced technological products play a key role in the development of all countries around the world. In recent years, there has been a drastic increase in the demand for high-tech merchandises in ASEAN nations. The purpose of this thesis is to identify the trends, opportunities and challenges that German high-tech producers may come across when they want to enter ASEAN markets. In addition to that recommendations on some strategies that could be used by German enterprise (SMEs) to ease entry into this market shall be discussed. The research analysis secondary data from TrendEconomy to determine the trade trends of German high-tech goods in ASEAN area, and then to implement SWOT and five Porter’s force analysis to identify the potential ASEAN markets. The result of this research is that Vietnam is seen as an attractive market for German high-tech products such as aerospace, computer-office machine, pharmaceuticals, scientific instruments and chemistry. Furthermore, Philippines is a potential place for German computer-office machine and electronics-telecommunications, Singapore is a good destination for scientific instruments and armament. In addition to that, Thailand and Malaysia are ideal nations for pharmaceuticals and machinery, respectively.

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Author:Mai Hoang Thi
Advisor:Wolf-Dietrich Schneider
Document Type:Bachelor Thesis
Year of Completion:2019
Granting Institution:Hochschule Furtwangen
Date of final exam:2019/02/26
Release Date:2019/03/06
Tag:German high-tech products; International trade; Porter's five forces
Degree Program:IBM - International Business Management
Functional area:Production, Operations and Supply Chain Management
Licence (German):License LogoEs gilt das UrhG