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Optimal Design of Online Sweepstakes and Contests: A Conjoint Analysis

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Author:Matthias B. SchultenGND, Michaela Rauch
Parent Title (English):AMA Summer Educator’s Conference 2013: Innovating and Collaborating in a Global Marketplace; Boston, Massachusetts, USA 9-11 August 2013
Document Type:Conference Proceeding
Year of Completion:2013
Release Date:2017/09/11
First Page:142
Last Page:143
Licence (German):License LogoEs gilt das UrhG