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Retrospective analysis of Geobrugg market entry strategies in India and the Kingdom of Saudi Arabia and recommendations for future market entries

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Author:Christophe Balg
Advisor:Christoph Mergard
Document Type:Master's Thesis
Year of Completion:2015
Year of first Publication:2015
Release Date:2015/11/26
Degree Program:EMBA - Executive Master of International Business Management
Functional area:Andere/Other