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The Role of Incentives in Crowdsourcing Platforms A hypothetical approach to determine adequate Incentives

  • The aim of this paper is to explore factors driving and affecting motivation of workers for participating in Crowdsourcing platforms and propose adequate incentive mechanisms. A general definition what mainly motivates crowd workers, poses a difficult task, as it depends on a diversity of opportunities and challenges, which entail Crowdsourcing systems. Although they represent a common notion for the majority of crowd workers, these opportunities and challenges do not have the same effect on their motivation, as crowd workers are in different situations and differ in their influenceability. Thus, creating incentive mechanisms for such a heterogeneous pool of people with different backgrounds, holding different reasons and motivations concerning their participation at Crowdsourcing platforms represents a major challenge. In any case, incentives should meet the needs of the increasing number of remote workers in order to motivate them participating in Crowdsourcing platforms and contribute with quality work. This in return will ensure the sustainability of the Crowdsourcing system.

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Author:Verena Schwarz Rosado
Advisor:Armin Trost
Document Type:Bachelor Thesis
Year of Completion:2019
Granting Institution:Hochschule Furtwangen
Date of final exam:2019/02/28
Release Date:2019/08/08
Tag:Crowd work; Crowdsourcing; Human resources management; Incentives; Platform
Degree Program:IBW - Internationale Betriebswirtschaft
Functional area:Human Resource Management
Licence (German):License LogoEs gilt das UrhG