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How do you value peace of mind? A NeuroPricing™ case study with Dräger

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Author:Kai-Markus MüllerGND, Michael Bocks, Andries van der Leij
Parent Title (English):Neuromarketing Yearbook 2020
Publisher:Neuromarketing Science & Business Association
Place of publication:Amsterdam
Document Type:Part of a Book
Language:English
Year of Completion:2020
Release Date:2020/12/14
Tag:NeuroPricing
First Page:82
Last Page:83
Licence (German):License LogoEs gilt das UrhG