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Analysis of Amazon’s customer centric supply chain and its consequences on the international distribution market

  • In this work we will study this field with a very concrete example, which is the large American multinational Amazon. We will talk more particularly about customer centric supply chain, which is still different from supply chain management. While analyzing this special form of supply chain management, we will also look at its potential impact on today's society with the international distribution market. First, we will define the main aspects of the work such as supply chain management, Amazon, e-commerce and customer experience. Then we will analyze the company's customer centric supply chain. Finally, we will study the possible consequences of the company on the international distribution market.

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Author:Julie Gasser
Advisor:Daniel Cerquera
Document Type:Bachelor Thesis
Year of Completion:2019
Granting Institution:Hochschule Furtwangen
Date of final exam:2019/08/31
Release Date:2019/09/02
Tag:Amazon; Distribution market; Supply chain management
Degree Program:IBW - Internationale Betriebswirtschaft
Functional area:Production, Operations and Supply Chain Management
Licence (German):License LogoEs gilt das UrhG