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Managing global platforms for electric vehicles Implications on product design and organisational project management

  • The automotive industry is undergoing substantial structural changes. New forms of powertrains and players are emerging. Manufacturers, due to internal as well as external drivers, are building their cars on platforms. By making use of modular design approaches, they hope to satisfy customer needs best and stay competitive. When designing global platforms, local variations are to be avoided. The presented paper offers an approach to rank components of an electric vehicle according to their likeliness of a local design adaption. To verify the results of the value chain- based analysis, the variant indicator analysis, interviews were carried out. The analysis shows that the battery is most likely subject to design changes. Also, variant drivers in the value chain bear the highest potential for local redesigns.

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Author:Leo Lukas Weißer
Advisor:Wolf-Dietrich Schneider
Document Type:Bachelor Thesis
Year of Completion:2019
Granting Institution:Hochschule Furtwangen
Release Date:2019/09/02
Tag:Automotive industry; Electric vehicles; Modular design; Product platforms; Variant indicator analysis
Degree Program:IBM - International Business Management
Functional area:Production, Operations and Supply Chain Management
Licence (German):License LogoEs gilt das UrhG