Open Access

Sara Gyurchinova

• In the digital age, we've seen significant changes in the way we communicate, conduct business and handle information. While the benefits and advances brought about by digitalization are undeniable, employee burnout has become an increasingly important issue, with serious implications for workers’ mental health. Job stress, characterised by prolonged tension, can lead to various physiological, psychosomatic, and psychological responses, ultimately resulting in deteriorating health, exhaustion, and reduced job engagement. Constant connectivity and the expectation of constant availability due to digitalisation increase the pressure and stress on employees. In this context, management plays a crucial role in mitigating employee burnout in a digital environment through effective leadership and management strategies. This includes understanding employees' emotions, considering their needs and desires, prioritising their well-being and involvement in the organisation, valuing their ideas, respecting their limits and encouraging self-management, where employees take responsibility for their own well-being. This thesis examines the impact of management on preventing employee burnout in the digital age. The research questions focus on how inadequate management strategies affect productivity and contribute to rising levels of employee burnout in organisations that are rapidly adopting digitalisation without adequate support and training. The following section discusses various studies and resources related to burnout, digital burnout, the impact of digitalisation on employees, and the role of management in preventing employee burnout.