Price Placebos in Sports Performance: A study on the importance of how the price of drinks is perceived
- The placebo effect – true or false? Effective or just a waste of money? In this research, we looked into the influence the pricing level of a sports drink has on a person’s heart rate, perceived intensity and performance and if these results change with the expectancy. We dove into the real-life applications of the placebo effect in sports performance and saw that just telling people that a drink is proven to be regenerative can lead to significant changes in a person’s heart rate during their break after a run. Furthermore, we noticed that any other research into the pricing and expectancy proved to not be significant.
| Author: | Pinar Özge Oguz |
|---|---|
| Advisor: | Kai-Markus Müller |
| Document Type: | Bachelor Thesis |
| Language: | English |
| Year of Completion: | 2024 |
| Granting Institution: | Hochschule Furtwangen |
| Date of final exam: | 2024/08/31 |
| Release Date: | 2024/09/02 |
| Tag: | Heart Rate; Marketing; Placebo; Sport; Sports Performance |
| Page Number: | 31 |
| Degree Program: | BMP - Business Management and Psychology |
| Functional area: | Marketing |
| Licence (German): |  Urheberrechtlich geschützt |