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Cultural Diversity in Teams: How is Cultural Diversity Being Implemented and Promoted in German Startups? Challenges and Best Practices.

  • The aim of this study is to investigate how cultural diversity is implemented and promoted in German startups and what best practices can be derived from these insights. The research question is: How is cultural diversity being implemented and promoted in German startups? Challenges and best practices. As an empirical method to address the research question, expert interviews were conducted to gain precise insight into the strategies and initiatives of startups related to cultural diversity. The results of the research have shown that cultural diversity has a significant impact on fostering innovation and creativity in startups. It also became clear that leadership within the company plays a crucial role in implementing cultural diversity and creating an inclusive environment. Research also showed that the implementation of formal initiatives in startups is limited due to company size and resource constraints. Overall, the study has demonstrated that cultural diversity plays an important role in startups that should not be overlooked. Based on theoretical insights as well as findings from the study, best practices have been derived to serve as guidelines for startups aiming to efficiently and resourcefully implement cultural diversity.

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Author:Elina Trefzger
Advisor:Julika Baumann Montecinos
Document Type:Bachelor Thesis
Year of Completion:2024
Granting Institution:Hochschule Furtwangen
Date of final exam:2024/03/14
Release Date:2024/03/21
Tag:kulturelle Vielfalt
cultural diversity; cultural diversity in teams; startups
Degree Program:IBM - International Business Management
Functional area:Business Strategy
Licence (German):License LogoUrheberrechtlich gesch├╝tzt