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Comparative Analysis of Bosch Car Service Franchise Model and Normal Bosch Car Service Model

  • This thesis embarks on a comprehensive exploration of the Bosch Car Service (BCS) and Bosch Automotive Workshop Services (BAWS) concepts within the global automotive service industry, underpinned by the esteemed Bosch brand. Through a meticulous comparative analysis, enriched by insights from expert interviews, this study unveils the operational frameworks, strategic orientations, and value propositions that distinguish BCS and BAWS, highlighting the unique challenges and opportunities each model presents. The research identifies key market segments addressed by BCS and BAWS, emphasizing BCS's focus on connectivity and efficiency versus BAWS's standardized franchise operations. It further delves into the complexities of managing a centralized system like BAWS, the challenge of leveraging Bosch's extensive portfolio, and the role of digital tools in enhancing operational efficiency and customer engagement. This thesis proposes a strategic blueprint for innovation, brand management, and customer-centric services, aiming to guide BCS and BAWS towards sustained growth and competitiveness in the evolving automotive service sector. Through integrating theoretical analysis with practical insights, the study makes a significant contribution to the academic and practical understanding of automotive service franchise models, shaping future strategies for Bosch's continued success and leadership in the industry.

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Author:David Bisinger
Advisor:Eva Kirner
Document Type:Master's Thesis
Year of Completion:2024
Granting Institution:Hochschule Furtwangen
Date of final exam:2024/02/29
Release Date:2024/03/20
Tag:Automotive service industry; Franchise models; Market segments; Strategic management
Page Number:139
Degree Program:IMM - International Management
Functional area:Andere/Other
Licence (German):License LogoUrheberrechtlich gesch├╝tzt