TY - JOUR A1 - Handel, Marina A1 - Müller, Kai-Markus T1 - Emotionen messen – Werbung verstehen – Marketingerfolg vorhersagen? JF - Marktforschung.dossier Y1 - 2016 UR - https://www.marktforschung.de/fileadmin/user_upload/Redaktion/marktforschung.dossier/marktforschung.dossier_Emotionen_Sinne_Verhalten.pdf IS - Mai 2016 SP - 25 EP - 27 ER - TY - JOUR A1 - Leopold, David A. A1 - Rhodes, Gillian A1 - Müller, Kai-Markus A1 - Jeffery, Linda T1 - The dynamics of visual adaptation to faces JF - Journal of Vision Y1 - 2005 SN - 1534-7362 VL - 05.2005 IS - 8 ER - TY - CHAP A1 - Wilke, Melanie A1 - Müller, Kai-Markus A1 - Leopold, David A. T1 - Neuronal underpinnings of subjective visibility T2 - ASSC 11: Association for the Scientific Study of Consciousness; 11th annual meeting, June 22-25, 2007, Las Vegas Y1 - 2007 ER - TY - GEN A1 - Müller, Kai-Markus T1 - NeuroPricing: Wie das Gehirn Kaufentscheidungen trifft! T2 - Pricing Blog KW - Blog Beitrag Y1 - 2013 UR - https://www.roll-pastuch.de/de/news/blog/post/neuropricing-wie-das-gehirn-kaufentscheidungen-trifft IS - 08.01.2013 ER - TY - JOUR A1 - Müller, Kai-Markus A1 - Do, David H. A1 - Leopold, David A. T1 - Independent measures of adaptation and aftereffect JF - Journal of Vision Y1 - 2008 SN - 1534-7362 VL - 08.2008 IS - 6 ER - TY - JOUR A1 - Natu, Vaidehi A1 - Müller, Kai-Markus A1 - Jiang, Fang A1 - O'Toole, Alice T1 - Transfer of adaptation after-effects between simple visual forms and faces JF - Journal of Vision Y1 - 2007 SN - 1534-7362 VL - 7.2007 IS - 9 ER - TY - JOUR A1 - Wilke, Melanie A1 - Müller, Kai-Markus A1 - Leopold, David A. T1 - Neural activity in the visual thalamus reflects perceptual suppression JF - Proceedings of the National Academy of Sciences of the United States of America: PNAS Y1 - 2009 U6 - http://dx.doi.org/10.1073/pnas.0900714106 SN - 1091-6490 VL - 106.2009 IS - 23 SP - 9465 EP - 9470 ER - TY - JOUR A1 - Hoefer, D. A1 - Handel, Marina A1 - Müller, Kai-Markus A1 - Hammer, T. R. T1 - Electroencephalographic study showing that tactilestimulation by fabrics of different qualities elicit gradedevent-related potentials JF - Skin Research & Technology KW - Tactile stimulation KW - Passive touch KW - Brainperception KW - Pleasantness KW - Electroencephalography Y1 - 2016 U6 - http://dx.doi.org/10.1111/srt.12288 SN - 1600-0846 VL - 22.2016 IS - 4 SP - 470 EP - 478 ER - TY - JOUR A1 - Herbes, Carsten A1 - Friege, Christian A1 - Baldo, Davide A1 - Müller, Kai-Markus T1 - Willingness to pay lip service? Applying a neuroscience-based method to WTP for green electricity JF - Energy Policy KW - Renewable energy KW - Green energy KW - Green electricity KW - Willingness-to-pay KW - Neuroscience Y1 - 2015 U6 - http://dx.doi.org/10.1016/j.enpol.2015.10.001 SN - 0301-4215 VL - 87.2015 SP - 562 EP - 572 ER - TY - JOUR A1 - Osman, Allen A1 - Müller, Kai-Markus A1 - Syre, Peter A1 - Russ, Brain T1 - Paradoxical lateralization of brain potentials during imagined foot movements JF - Cognitive Brain Research KW - Motor imagery KW - Movement-related brain potentials KW - Paradoxical lateralization KW - Sensorimotor cortex Y1 - 2005 U6 - http://dx.doi.org/10.1016/j.cogbrainres.2005.04.004 SN - 0926-6410 VL - 24.2005 IS - 3 SP - 727 EP - 731 ER - TY - JOUR A1 - Leopold, David A. A1 - Rhodes, Gillian A1 - Müller, Kai-Markus A1 - Jeffery, Linda T1 - The dynamics of visual adaptation to faces JF - Proceedings of the Royal Society B: Biological Sciences KW - Visual perception KW - Face recognition KW - Adaptation Y1 - 2005 UR - https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1564098/ SN - 1471-2954 VL - 272.2005 IS - 1566 SP - 897 EP - 904 ER - TY - JOUR A1 - Baldo, Davide A1 - Parikh, Hirak A1 - Piu, Yvonne A1 - Müller, Kai-Markus T1 - Brain Waves Predict Success of New Fashion Products: A Practical Application for the Footwear Retailing Industry JF - Journal of Creating Value Y1 - 2015 SN - 2454-213X VL - 1.2015 IS - 1 SP - 61 EP - 71 ER - TY - JOUR A1 - Müller, Kai-Markus A1 - Wilke, Melanie A1 - Leopold, David A. T1 - Visual adaptation to convexity in macaque area V4 JF - Neurosience KW - Visual perception KW - Visual cortex KW - Area V4 KW - Electrophysiology KW - Adaptation KW - Visual aftereffects Y1 - 2009 U6 - http://dx.doi.org/10.1016/j.neuroscience.2009.03.070 SN - 0306-4522 VL - 161.2009 IS - 2 SP - 655 EP - 662 ER - TY - JOUR A1 - Müller, Kai-Markus A1 - Schillinger, Frieder A1 - Do, David H. A1 - Leopold, David A. T1 - Dissociable Perceptual Effects of Visual Adaptation JF - PLOS ONE Y1 - 2009 U6 - http://dx.doi.org/10.1371/journal.pone.0006183 SN - 1932-6203 VL - 4.2009 IS - 7 ER - TY - JOUR A1 - Herbes, Carsten A1 - Friege, Christian A1 - Müller, Kai-Markus T1 - Zahlungsbereitschaft für Erneuerbare Energien: Mit neurowissenschaftlichen Methoden zu besseren Ergebnissen JF - Horizonte Y1 - 2016 UR - https://www.koord.hs-mannheim.de/fileadmin/user_upload/projekte/koord/horizonte/horizonte_48.pdf SN - 1432-9174 IS - 48 SP - 43 EP - 46 ER - TY - JOUR A1 - Herbes, Carsten A1 - Friege, Christian A1 - Baldo, Davide A1 - Müller, Kai-Markus T1 - Neurowissenschaftliche Methoden zur Analyse der Zahlungsbereitschaft von Grünstrom-Kunden JF - Energiewirtschaftliche Tagesfragen Y1 - 2016 SN - 0720-6240 VL - 66.2016 IS - 5 SP - 43 EP - 46 ER - TY - CHAP A1 - Osman, Allen A1 - Müller, Kai-Markus A1 - Syre, Peter A1 - Russ, Brian T1 - Paradoxical lateralization during imagined foot movements T2 - Abstracts of the Psychonomic Society: 44th Annual Meeting; November 6-9, 2003, Vancouver, British Columbia, Canada Y1 - 2003 ER - TY - JOUR A1 - Müller, Kai-Markus A1 - Ernst, Marc O. A1 - Leopold, David A. T1 - Simple stimulus metrics vs. Gestalt in high-level aftereffects JF - Journal of Vision Y1 - 2005 SN - 1534-7362 VL - 5.2005 IS - 8 ER - TY - JOUR A1 - Müller, Kai-Markus T1 - Acquiring Visual Object Expertise: Reorganization in the Ventral Path JF - The Journal of Neuroscience Y1 - 2007 U6 - http://dx.doi.org/10.1523/JNEUROSCI.0634-07.2007 SN - 0270-6474 VL - 27.2007 IS - 17 SP - 4497 EP - 4498 ER - TY - CHAP A1 - Parikh, Hirak A1 - Baldo, Davide A1 - Müller, Kai-Markus T1 - Pricing T2 - Consumer Neuroscience KW - Pricing KW - Consumer Neuroscience KW - Neuromarketing KW - EEG KW - Neuropricing Y1 - 2017 SN - 978-0-262-03659-7 SP - 241 EP - 254 PB - The MIT Press CY - Cambridge, M.A. ER - TY - GEN A1 - Müller, Kai-Markus A1 - Baldo, Davide T1 - Method to determine willingness-to-pay KW - Patent Y1 - 2015 UR - https://depatisnet.dpma.de/DepatisNet/depatisnet?action=bibdat&docid=EP000003156960A1 ER - TY - CHAP A1 - Wilke, Melanie A1 - Müller, Kai-Markus A1 - Leopold, David A. T1 - Neuronal underpinnings of subjective visibility T2 - KogWis07: 8th Conference of the Society for Cognitive Science, Saarbrücken, Germany, March 2007 Y1 - 2007 ER - TY - JOUR A1 - Poland, Eva A1 - Donner, Tobias H. A1 - Müller, Kai-Markus A1 - Leopold, David A. A1 - Wilke, Melanie T1 - Thalamus exhibits less sensory variability quenching than cortex JF - Scientific Reports Y1 - 2019 U6 - http://dx.doi.org/10.1038/s41598-019-43934-9 SN - 2045-2322 VL - 9.2019 IS - Article number 7590 ER - TY - GEN A1 - Müller, Kai-Markus T1 - Differenzielle Effekte bei visuellen figuralen Nachwirkungen induziert durch optisch und haptisch homologe Adaptationsparadigmen: Indizien für Modalitätsdissoziation Y1 - 2005 ER - TY - THES A1 - Müller, Kai-Markus T1 - Neural mechanisms of visual adaptation to complex figures Y1 - 2010 ER - TY - BOOK A1 - Müller, Kai-Markus T1 - NeuroPricing : Wie Kunden über Preise denken Y1 - 2012 SN - 978-3-648-03025-7 PB - Haufe Lexware CY - Freiburg ER - TY - CHAP A1 - Poland, Eva A1 - Donner, Tobias A1 - Müller, Kai-Markus A1 - Leopold, David A. A1 - Wilke, Melanie T1 - Neural variability related to subjective percept in area V4 and the pulvinar T2 - Neurizons2016: speak your mind; 31st - 3rd June 2016, Göttingen, Germany Y1 - 2016 ER - TY - CHAP A1 - Müller, Kai-Markus T1 - NeuroPricing® – willingness to pay for single products testing of large product portfolios T2 - Research & Results 2016: The Market Research Show, 26 - 27 October 2016, MOC Munich, Germany Y1 - 2016 ER - TY - CHAP A1 - Poland, Eva A1 - Donner, Tobias A1 - Leopold, David A. A1 - Müller, Kai-Markus A1 - Wilke, Melanie T1 - Variability of spiking responses varies with perceptual visibility in V4, but not in pulvinar T2 - Neuroscience 2015, Chicago, October 17-21 Y1 - 2015 ER - TY - CHAP A1 - Müller, Kai-Markus T1 - What does it mean to start a neuroscience business? T2 - 16th NeNa 2015: Communicating the Challenges of Science; 23 to 25 November 2015, Schramberg KW - Workshop Y1 - 2015 ER - TY - CHAP A1 - Rausch, Maximilian A1 - Kurz, Peter A1 - Liegel, Nathalie A1 - Müller, Kai-Markus T1 - Choice-Based Conjoint and NeuroPricing: Combining the Best of Two Worlds T2 - SKIM/Sawtooth Software European Conference and Training Event,19-22 September, 2017, Barcelona, Spain Y1 - 2017 ER - TY - CHAP A1 - Kurz, Peter A1 - Liegel, Nathalie A1 - Müller, Kai-Markus A1 - Rausch, Maximilian T1 - Choice Based Conjoint and NeuroPricing T2 - ECDA 2017: European Conference on Data Analysis, Wroclaw, Poland Y1 - 2017 ER - TY - CHAP A1 - Osman, Allen A1 - Müller, Kai-Markus A1 - Syre, Peter A1 - Russ, Brian T1 - Paradoxical lateralization during imagined foot movements: ERP Evidence for Motor Cortex Activation T2 - CNS Annual Meeting 2004, San Francisco CA Y1 - 2004 ER - TY - CHAP A1 - Müller, Kai-Markus A1 - Leopold, David A. T1 - Time course of the face identity aftereffect T2 - 7th Tübingen Perception Conference (TWK 2004), Tübingen, Germany Y1 - 2004 ER - TY - CHAP A1 - Müller, Kai-Markus T1 - Neuroscience and Retail T2 - Shopping Y1 - 2019 SN - 978-82-691491-3-5 SP - 273 EP - 278 PB - Link Analytix AS CY - Oslo ER - TY - CHAP A1 - Müller, Kai-Markus A1 - Bocks, Michael A1 - Leij, Andries van der T1 - How do you value peace of mind? A NeuroPricing™ case study with Dräger T2 - Neuromarketing Yearbook 2020 KW - NeuroPricing Y1 - 2020 SP - 82 EP - 83 PB - Neuromarketing Science & Business Association CY - Amsterdam ER - TY - CHAP A1 - Müller, Kai-Markus A1 - Lang, Kerstin A1 - Kühnst, Annemarie T1 - NeuroPricing für Events T2 - Eventpsychologie Y1 - 2020 SN - 978-3-658-28888-4 U6 - http://dx.doi.org/10.1007/978-3-658-28888-4_18 SP - 427 EP - 434 PB - Springer Gabler CY - Wiesbaden ER -