TY  - JOUR
A1  - Handel, Marina
A1  - Müller, Kai-Markus
T1  - Emotionen messen – Werbung verstehen – Marketingerfolg vorhersagen?
JF  - Marktforschung.dossier
Y1  - 2016
UR  - https://www.marktforschung.de/fileadmin/user_upload/Redaktion/marktforschung.dossier/marktforschung.dossier_Emotionen_Sinne_Verhalten.pdf
IS  - Mai 2016
SP  - 25
EP  - 27
ER  - 
TY  - JOUR
A1  - Leopold, David A.
A1  - Rhodes, Gillian
A1  - Müller, Kai-Markus
A1  - Jeffery, Linda
T1  - The dynamics of visual adaptation to faces
JF  - Journal of Vision
Y1  - 2005
SN  - 1534-7362
VL  - 05.2005
IS  - 8
ER  - 
TY  - CHAP
A1  - Wilke, Melanie
A1  - Müller, Kai-Markus
A1  - Leopold, David A.
T1  - Neuronal underpinnings of subjective visibility
T2  - ASSC 11: Association for the Scientific Study of Consciousness; 11th annual meeting, June 22-25, 2007, Las Vegas
Y1  - 2007
ER  - 
TY  - GEN
A1  - Müller, Kai-Markus
T1  - NeuroPricing: Wie das Gehirn Kaufentscheidungen trifft!
T2  - Pricing Blog
KW  - Blog Beitrag
Y1  - 2013
UR  - https://www.roll-pastuch.de/de/news/blog/post/neuropricing-wie-das-gehirn-kaufentscheidungen-trifft
IS  - 08.01.2013
ER  - 
TY  - JOUR
A1  - Müller, Kai-Markus
A1  - Do, David H.
A1  - Leopold, David A.
T1  - Independent measures of adaptation and aftereffect
JF  - Journal of Vision
Y1  - 2008
SN  - 1534-7362
VL  - 08.2008
IS  - 6
ER  - 
TY  - JOUR
A1  - Natu, Vaidehi
A1  - Müller, Kai-Markus
A1  - Jiang, Fang
A1  - O'Toole, Alice
T1  - Transfer of adaptation after-effects between simple visual forms and faces
JF  - Journal of Vision
Y1  - 2007
SN  - 1534-7362
VL  - 7.2007
IS  - 9
ER  - 
TY  - JOUR
A1  - Wilke, Melanie
A1  - Müller, Kai-Markus
A1  - Leopold, David A.
T1  - Neural activity in the visual thalamus reflects perceptual suppression
JF  - Proceedings of the National Academy of Sciences of the United States of America: PNAS
Y1  - 2009
U6  - http://dx.doi.org/10.1073/pnas.0900714106
SN  - 1091-6490
VL  - 106.2009
IS  - 23
SP  - 9465
EP  - 9470
ER  - 
TY  - JOUR
A1  - Hoefer, D.
A1  - Handel, Marina
A1  - Müller, Kai-Markus
A1  - Hammer, T. R.
T1  - Electroencephalographic study showing that tactilestimulation by fabrics of different qualities elicit gradedevent-related potentials
JF  - Skin Research & Technology
KW  - Tactile stimulation
KW  - Passive touch
KW  - Brainperception
KW  - Pleasantness
KW  - Electroencephalography
Y1  - 2016
U6  - http://dx.doi.org/10.1111/srt.12288
SN  - 1600-0846
VL  - 22.2016
IS  - 4
SP  - 470
EP  - 478
ER  - 
TY  - JOUR
A1  - Herbes, Carsten
A1  - Friege, Christian
A1  - Baldo, Davide
A1  - Müller, Kai-Markus
T1  - Willingness to pay lip service? Applying a neuroscience-based method to WTP for green electricity
JF  - Energy Policy
KW  - Renewable energy
KW  - Green energy
KW  - Green electricity
KW  - Willingness-to-pay
KW  - Neuroscience
Y1  - 2015
U6  - http://dx.doi.org/10.1016/j.enpol.2015.10.001
SN  - 0301-4215
VL  - 87.2015
SP  - 562
EP  - 572
ER  - 
TY  - JOUR
A1  - Osman, Allen
A1  - Müller, Kai-Markus
A1  - Syre, Peter
A1  - Russ, Brain
T1  - Paradoxical lateralization of brain potentials during imagined foot movements
JF  - Cognitive Brain Research
KW  - Motor imagery
KW  - Movement-related brain potentials
KW  - Paradoxical lateralization
KW  - Sensorimotor cortex
Y1  - 2005
U6  - http://dx.doi.org/10.1016/j.cogbrainres.2005.04.004
SN  - 0926-6410
VL  - 24.2005
IS  - 3
SP  - 727
EP  - 731
ER  - 
TY  - JOUR
A1  - Leopold, David A.
A1  - Rhodes, Gillian
A1  - Müller, Kai-Markus
A1  - Jeffery, Linda
T1  - The dynamics of visual adaptation to faces
JF  - Proceedings of the Royal Society B: Biological Sciences
KW  - Visual perception
KW  - Face recognition
KW  - Adaptation
Y1  - 2005
UR  - https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1564098/
SN  - 1471-2954
VL  - 272.2005
IS  - 1566
SP  - 897
EP  - 904
ER  - 
TY  - JOUR
A1  - Baldo, Davide
A1  - Parikh, Hirak
A1  - Piu, Yvonne
A1  - Müller, Kai-Markus
T1  - Brain Waves Predict Success of New Fashion Products: A Practical Application for the Footwear Retailing Industry
JF  - Journal of Creating Value
Y1  - 2015
SN  - 2454-213X
VL  - 1.2015
IS  - 1
SP  - 61
EP  - 71
ER  - 
TY  - JOUR
A1  - Müller, Kai-Markus
A1  - Wilke, Melanie
A1  - Leopold, David A.
T1  - Visual adaptation to convexity in macaque area V4
JF  - Neurosience
KW  - Visual perception
KW  - Visual cortex
KW  - Area V4
KW  - Electrophysiology
KW  - Adaptation
KW  - Visual aftereffects
Y1  - 2009
U6  - http://dx.doi.org/10.1016/j.neuroscience.2009.03.070
SN  - 0306-4522
VL  - 161.2009
IS  - 2
SP  - 655
EP  - 662
ER  - 
TY  - JOUR
A1  - Müller, Kai-Markus
A1  - Schillinger, Frieder
A1  - Do, David H.
A1  - Leopold, David A.
T1  - Dissociable Perceptual Effects of Visual Adaptation
JF  - PLOS ONE
Y1  - 2009
U6  - http://dx.doi.org/10.1371/journal.pone.0006183
SN  - 1932-6203
VL  - 4.2009
IS  - 7
ER  - 
TY  - JOUR
A1  - Herbes, Carsten
A1  - Friege, Christian
A1  - Müller, Kai-Markus
T1  - Zahlungsbereitschaft für Erneuerbare Energien: Mit neurowissenschaftlichen Methoden zu besseren Ergebnissen
JF  - Horizonte
Y1  - 2016
UR  - https://www.koord.hs-mannheim.de/fileadmin/user_upload/projekte/koord/horizonte/horizonte_48.pdf
SN  - 1432-9174
IS  - 48
SP  - 43
EP  - 46
ER  - 
TY  - JOUR
A1  - Herbes, Carsten
A1  - Friege, Christian
A1  - Baldo, Davide
A1  - Müller, Kai-Markus
T1  - Neurowissenschaftliche Methoden zur Analyse der Zahlungsbereitschaft von Grünstrom-Kunden
JF  - Energiewirtschaftliche Tagesfragen
Y1  - 2016
SN  - 0720-6240
VL  - 66.2016
IS  - 5
SP  - 43
EP  - 46
ER  - 
TY  - CHAP
A1  - Osman, Allen
A1  - Müller, Kai-Markus
A1  - Syre, Peter
A1  - Russ, Brian
T1  - Paradoxical lateralization during imagined foot movements
T2  - Abstracts of the Psychonomic Society: 44th Annual Meeting; November 6-9, 2003, Vancouver, British Columbia, Canada
Y1  - 2003
ER  - 
TY  - JOUR
A1  - Müller, Kai-Markus
A1  - Ernst, Marc O.
A1  - Leopold, David A.
T1  - Simple stimulus metrics vs. Gestalt in high-level aftereffects
JF  - Journal of Vision
Y1  - 2005
SN  - 1534-7362
VL  - 5.2005
IS  - 8
ER  - 
TY  - JOUR
A1  - Müller, Kai-Markus
T1  - Acquiring Visual Object Expertise: Reorganization in the Ventral Path
JF  - The Journal of Neuroscience
Y1  - 2007
U6  - http://dx.doi.org/10.1523/JNEUROSCI.0634-07.2007
SN  - 0270-6474
VL  - 27.2007
IS  - 17
SP  - 4497
EP  - 4498
ER  - 
TY  - CHAP
A1  - Parikh, Hirak
A1  - Baldo, Davide
A1  - Müller, Kai-Markus
T1  - Pricing
T2  - Consumer Neuroscience
KW  - Pricing
KW  - Consumer Neuroscience
KW  - Neuromarketing
KW  - EEG
KW  - Neuropricing
Y1  - 2017
SN  - 978-0-262-03659-7
SP  - 241
EP  - 254
PB  - The MIT Press
CY  - Cambridge, M.A.
ER  - 
TY  - GEN
A1  - Müller, Kai-Markus
A1  - Baldo, Davide
T1  - Method to determine willingness-to-pay
KW  - Patent
Y1  - 2015
UR  - https://depatisnet.dpma.de/DepatisNet/depatisnet?action=bibdat&docid=EP000003156960A1
ER  - 
TY  - CHAP
A1  - Wilke, Melanie
A1  - Müller, Kai-Markus
A1  - Leopold, David A.
T1  - Neuronal underpinnings of subjective visibility
T2  - KogWis07: 8th Conference of the Society for Cognitive Science, Saarbrücken, Germany, March 2007
Y1  - 2007
ER  - 
TY  - JOUR
A1  - Poland, Eva
A1  - Donner, Tobias H.
A1  - Müller, Kai-Markus
A1  - Leopold, David A.
A1  - Wilke, Melanie
T1  - Thalamus exhibits less sensory variability quenching than cortex
JF  - Scientific Reports
Y1  - 2019
U6  - http://dx.doi.org/10.1038/s41598-019-43934-9
SN  - 2045-2322
VL  - 9.2019
IS  - Article number 7590
ER  - 
TY  - GEN
A1  - Müller, Kai-Markus
T1  - Differenzielle Effekte bei visuellen figuralen Nachwirkungen induziert durch optisch und haptisch homologe Adaptationsparadigmen: Indizien für Modalitätsdissoziation
Y1  - 2005
ER  - 
TY  - THES
A1  - Müller, Kai-Markus
T1  - Neural mechanisms of visual adaptation to complex figures
Y1  - 2010
ER  - 
TY  - BOOK
A1  - Müller, Kai-Markus
T1  - NeuroPricing : Wie Kunden über Preise denken
Y1  - 2012
SN  - 978-3-648-03025-7
PB  - Haufe Lexware
CY  - Freiburg
ER  - 
TY  - CHAP
A1  - Poland, Eva
A1  - Donner, Tobias
A1  - Müller, Kai-Markus
A1  - Leopold, David A.
A1  - Wilke, Melanie
T1  - Neural variability related to subjective percept in area V4 and the pulvinar
T2  - Neurizons2016: speak your mind; 31st - 3rd June 2016, Göttingen, Germany
Y1  - 2016
ER  - 
TY  - CHAP
A1  - Müller, Kai-Markus
T1  - NeuroPricing® – willingness to pay for single products testing of large product portfolios
T2  - Research & Results 2016: The Market Research Show, 26 - 27 October 2016, MOC Munich, Germany
Y1  - 2016
ER  - 
TY  - CHAP
A1  - Poland, Eva
A1  - Donner, Tobias
A1  - Leopold, David A.
A1  - Müller, Kai-Markus
A1  - Wilke, Melanie
T1  - Variability of spiking responses varies with perceptual visibility in V4, but not in pulvinar
T2  - Neuroscience 2015, Chicago, October 17-21
Y1  - 2015
ER  - 
TY  - CHAP
A1  - Müller, Kai-Markus
T1  - What does it mean to start a neuroscience business?
T2  - 16th NeNa 2015: Communicating the Challenges of Science; 23 to 25 November 2015, Schramberg
KW  - Workshop
Y1  - 2015
ER  - 
TY  - CHAP
A1  - Rausch, Maximilian
A1  - Kurz, Peter
A1  - Liegel, Nathalie
A1  - Müller, Kai-Markus
T1  - Choice-Based Conjoint and NeuroPricing: Combining the Best of Two Worlds
T2  - SKIM/Sawtooth Software European Conference and Training Event,19-22 September, 2017, Barcelona, Spain
Y1  - 2017
ER  - 
TY  - CHAP
A1  - Kurz, Peter
A1  - Liegel, Nathalie
A1  - Müller, Kai-Markus
A1  - Rausch, Maximilian
T1  - Choice Based Conjoint and NeuroPricing
T2  - ECDA 2017: European Conference on Data Analysis, Wroclaw, Poland
Y1  - 2017
ER  - 
TY  - CHAP
A1  - Osman, Allen
A1  - Müller, Kai-Markus
A1  - Syre, Peter
A1  - Russ, Brian
T1  - Paradoxical lateralization during imagined foot movements: ERP Evidence for Motor Cortex Activation
T2  - CNS Annual Meeting 2004, San Francisco CA
Y1  - 2004
ER  - 
TY  - CHAP
A1  - Müller, Kai-Markus
A1  - Leopold, David A.
T1  - Time course of the face identity aftereffect
T2  - 7th Tübingen Perception Conference (TWK 2004), Tübingen, Germany
Y1  - 2004
ER  - 
TY  - CHAP
A1  - Müller, Kai-Markus
T1  - Neuroscience and Retail
T2  - Shopping
Y1  - 2019
SN  - 978-82-691491-3-5
SP  - 273
EP  - 278
PB  - Link Analytix AS
CY  - Oslo
ER  - 
TY  - CHAP
A1  - Müller, Kai-Markus
A1  - Bocks, Michael
A1  - Leij, Andries van der
T1  - How do you value peace of mind? A NeuroPricing™ case study with Dräger
T2  - Neuromarketing Yearbook 2020
KW  - NeuroPricing
Y1  - 2020
SP  - 82
EP  - 83
PB  - Neuromarketing Science & Business Association
CY  - Amsterdam
ER  - 
TY  - CHAP
A1  - Müller, Kai-Markus
A1  - Lang, Kerstin
A1  - Kühnst, Annemarie
T1  - NeuroPricing für Events
T2  - Eventpsychologie
Y1  - 2020
SN  - 978-3-658-28888-4
U6  - http://dx.doi.org/10.1007/978-3-658-28888-4_18
SP  - 427
EP  - 434
PB  - Springer Gabler
CY  - Wiesbaden
ER  -