TY  - JOUR
A1  - Binckebanck, Lars
A1  - Kämmerer, Paula
T1  - Schnittstellenmanagement zwischen Marketing und Verkauf im B2B-Geschäft bei Castrol
JF  - Marketing Review St. Gallen
Y1  - 2013
UR  - https://link.springer.com/content/pdf/10.1365%2Fs11621-013-0213-2.pdf
SN  - 1865-6544
VL  - 30.2013
IS  - 2
SP  - 70
EP  - 79
ER  - 
TY  - JOUR
A1  - Binckebanck, Lars
A1  - Kensy, Katharina
A1  - Nonnenmann, Svenja
T1  - Mehrwert durch Co-Creation mit Kunden am Beispiel der Medizintechnik
JF  - Marketing Review St. Gallen
Y1  - 2018
SN  - 1865-6544
VL  - 35.2018
IS  - 5
SP  - 30
EP  - 37
ER  - 
TY  - JOUR
A1  - Binckebanck, Lars
A1  - Jordan, Sascha
T1  - Management internationaler Vertriebspartner für Industriegüter am Beispiel von STILL
JF  - Marketing Review St. Gallen
Y1  - 2016
SN  - 1865-6544
VL  - 33.2016
IS  - 1
SP  - 70
EP  - 77
ER  - 
TY  - JOUR
A1  - Binckebanck, Lars
T1  - Digital Sales Excellence – Systematischer Einsatz neuer Technologien im Vertrieb
JF  - Marketing Review St. Gallen
Y1  - 2015
U6  - http://dx.doi.org/10.1007/s11621-015-0580-y
SN  - 1865-6544
VL  - 32.2015
IS  - 6
SP  - 44
EP  - 53
ER  - 
TY  - JOUR
A1  - Binckebanck, Lars
T1  - Digital Sales Leadership
JF  - Marketing Review St. Gallen
Y1  - 2017
SN  - 1865-6544
VL  - 34.2017
IS  - 4
SP  - 94
EP  - 103
ER  - 
TY  - JOUR
A1  - Baumgarth, Carsten
A1  - Binckebanck, Lars
T1  - Sales force impact on B-to-B brand equity: conceptual framework and empirical test
JF  - Journal of Product & Brand Management
KW  - Brand equity
KW  - B-to-B branding
KW  - Sales force behaviour and personality
KW  - Conceptual framework
KW  - Brands
KW  - Sales force
Y1  - 2011
U6  - http://dx.doi.org/10.1108/10610421111166630
SN  - 1061-0421
VL  - 20.2011
IS  - 6
SP  - 487
EP  - 498
ER  - 
TY  - JOUR
A1  - Baumgarth, Carsten
A1  - Binckebanck, Lars
T1  - Sales force impact on B‐to‐B brand equity: conceptual framework and empirical test
BT  - 6th International Conference of the SIG on Brand, Identity, and Corporate Reputation of the Academy of Marketing
JF  - Journal of Product & Brand Management
Y1  - 2011
U6  - http://dx.doi.org/10.1108/10610421111166630
SN  - 1061-0421
VL  - 20.2011
IS  - 6
SP  - 487
EP  - 498
ER  -