@book{Mueller2012,
  author    = {M{\"u}ller, Kai-Markus},
  title     = {NeuroPricing : Wie Kunden {\"u}ber Preise denken},
  publisher = {Haufe Lexware},
  address   = {Freiburg},
  isbn      = {978-3-648-03025-7},
  pages     = {211},
  year      = {2012},
  language  = {de}
}