TY  - THES
U1  - Abschlussarbeit (Bachelor)
A1  - Vogel, Simona
T1  - CONSUMER BEHAVIOUR TOWARDS THE PURCHASE AND USAGE OF ELECTRIC POWER TWO-WHEELERS BY EUROPEAN MILLENNIALS
N2  - This research paper explores consumer behaviour towards the purchase and usage of Electric Power Two Wheelers (EP2W) by German millennials, the target consumers of this paper. To evaluate the purchasing intentions of German millennials on EP2W, academic research has been conducted. Therefore, data from scientific studies have been collected with a focus on which aspects influence the target consumers’ opinions between electric P2W and fossil fuel P2W. The resulting data showed that millennials exhibit stronger purchase motives towards EP2W. It also states that the purchase price of the EP2W serves as a primary factor.
KW  - Motorcycles
KW  - Powered two-wheelers
KW  - Sustainable mobility
KW  - Electric vehicles
KW  - Consumer behaviour
Y2  - 2022
ER  -