TY  - THES
U1  - Bachelor Thesis
A1  - Frädrich, Leon
T1  - Relevanz der Bekanntheit von Unternehmen für die Attraktivität bei Arbeitnehmern
N2  - This research examines whether a company's popularity is a determining factor for its attractiveness among employees. For this purpose, two groups of subjects were asked to rate the attractiveness of an identical job advertisement. The only difference between the groups was that one group was led to believe that it was the job advertisement of a well-known company, whereas the other group was presented with the advertisement of a rather unknown, but in terms of activity and prestige comparable company. The results suggest that the familiarity of the company does indeed influence popularity to a significant degree. Implications of this finding are also further explored.
Y2  - 2021
U6  - https://nbn-resolving.org/urn:nbn:de:bsz:fn1-opus4-74688
UN  - https://nbn-resolving.org/urn:nbn:de:bsz:fn1-opus4-74688
SP  - 24
S1  - 24
ER  -