TY  - THES
U1  - Bachelor Thesis
A1  - Bleck, Alexander
T1  - The attitude-behavior relationship and its influence on moral disengagement towards plastic-packed food
N2  - Pro-environmental attitude is, on many occasions, a weak indicator for pro-environmental behavior. Personal interests interfere with the human desire to follow normative goals during the decision-making process, which may result in the unpleasant state of attitudinal ambivalence. The more balanced two contrary attitudes are, the higher is the chance for external persuasion as it may decrease the internal ambivalent conflict. However, moral informational interventions seem not to cause the desired behavioral change but may instead increase the sense of resignation and guilt. This paper aims to set focus on the attitude-behavior relationship in the concrete example of plastic-packed food and how post-decisional evaluations vary when either individual (hedonic or gain goal) or collective motives (normative goal) are being followed. Measured indications for actual disengagement or attitude adaption are relatively weak but felt ambivalence in the case of immoral decisions could be demonstrated in the form of response times. Practical conclusions that may facilitate pro-environmental behavior are being presented at the end of the work.
KW  - Attitudinal ambivalence
KW  - Moral disengagement
KW  - Attitude-behavior gap
KW  - Proenvironmental behavior
Y2  - 2021
U6  - https://nbn-resolving.org/urn:nbn:de:bsz:fn1-opus4-74435
UN  - https://nbn-resolving.org/urn:nbn:de:bsz:fn1-opus4-74435
SP  - 21
S1  - 21
ER  -