@inproceedings{HusenZaehringerKicherer2008,
  author    = {Christian van Husen and D. Z{\"a}hringer and F. Kicherer},
  title     = {International service engineering - global, local or \"glocal\"?},
  series = {La Londe Conference 2008. 10th International Research Seminar in Service Management Marketing, Strategy, Economics, Operations \& Human Resources 2008 : insights on service activities; The 10th international research seminar in service management; La-Londe-Les-Maures, France, May 27 - 30, 2008},
  pages     = {164 -- 183},
  year      = {2008},
  language  = {de}
}