TY  - THES
U1  - Bachelor Thesis
A1  - Schanuel, Cara
T1  - Enhancing Customer Experience with a Design and Marketing Concept for SICK Vision Apps
N2  - With today’s trends of higher flexibility in production processes and Industry 4.0, there is a heightened demand for flexible sensor solutions. SICK IVP is catering to this demand by providing highly customizable vision sensor systems. However, in the past, customization was mainly done by experts in the vision market and so, vision sensors were primarily sold in a B2B market. Recent development
towards easier to use micro-software solutions, so called apps, enable the end user to develop his own solutions. This allows SICK to market their vision products more directly to the end user, or in other words
in a B2C market.
These trends necessitate new marketing strategies and User Experience Design. Accordingly, this thesis evaluates the current marketing approach for the SICK vision apps, namely, the SICK AppPool and sick.com by mapping customer experience for a specific given task. In-depth empirical research on
customer experience was conducted. Finally, recommendations on a marketing approach for the SICK vision apps, including training, a pricing model and a UX Design concept are given.
KW  - Sensor app marketing
KW  - Customer experience mapping
KW  - CRM
KW  - UX design
KW  - Industry 4.0
Y2  - 2018
SP  - 72
S1  - 72
ER  -