@inproceedings{Selke2017, author = {Selke, Stefan}, title = {Precious people: How digital alchemy transforms us into vulnerable consumers}, booktitle = {The 21st Century Consumer: Vulnerable, Responsible, Transparent? Proceedings of the International Conference on Consumer Research (ICCR) 2016}, isbn = {978-3-86336-918-7}, doi = {10.15501/978-3-86336-918-7_10}, pages = {113 -- 125}, year = {2017}, language = {en} }