TY  - CHAP
U1  - Konferenzveröffentlichung
A1  - Schäfer, Fabian
A1  - Schulten, Matthias B.
A1  - Blitz, Patrick
A1  - Decker, Alexander
T1  - Attitudinal and Behavioural Acceptance of Location Based Mobile Couponing (LBMC): The Role of Perceived Usefulness, Ease of Use, and Privacy Risks
T2  - International Conference on Innovation and Management (IAM2017 Summer), July 4-7, 2017, Osaka, Japan
KW  - Location based mobile couponing
KW  - Attitudinal  and  behavioural  a cceptance
KW  - Perceived usefulness
KW  - Ease of use
KW  - Privacy risks
KW  - RFM criteria
Y1  - 2017
UR  - http://iam2018w.conf-online.org/history/IAM2017S.pdf
SN  - 2218-6387
SS  - 2218-6387
ER  -