TY - CPAPER U1 - Konferenzveröffentlichung A1 - Schäfer, Fabian A1 - Schulten, Matthias B. A1 - Blitz, Patrick A1 - Decker, Alexander T1 - Attitudinal and Behavioural Acceptance of Location Based Mobile Couponing (LBMC): The Role of Perceived Usefulness, Ease of Use, and Privacy Risks T2 - International Conference on Innovation and Management (IAM2017 Summer), July 4-7, 2017, Osaka, Japan KW - Location based mobile couponing KW - Attitudinal and behavioural a cceptance KW - Perceived usefulness KW - Ease of use KW - Privacy risks KW - RFM criteria Y1 - 2017 UR - http://iam2018w.conf-online.org/history/IAM2017S.pdf SN - 2218-6387 SS - 2218-6387 ER -