@inproceedings{Sch{\"a}ferSchultenBlitzetal.2017,
  author    = {Sch{\"a}fer, Fabian and Schulten, Matthias B. and Blitz, Patrick and Decker, Alexander},
  title     = {Attitudinal and Behavioural Acceptance of Location Based Mobile Couponing (LBMC): The Role of Perceived Usefulness, Ease of Use, and Privacy Risks},
  booktitle = {International Conference on Innovation and Management (IAM2017 Summer), July 4-7, 2017, Osaka, Japan},
  issn      = {2218-6387},
  url       = {http://iam2018w.conf-online.org/history/IAM2017S.pdf},
  year      = {2017},
  language  = {en}
}