TY  - CPAPER
U1  - Konferenzveröffentlichung
A1  - Leister, Lukas
A1  - Schulten, Matthias B.
A1  - Decker, Alexander
T1  - Native Advertising: The Effect of Design and Content Congruence on Attitude toward the Ad and Publisher Credibility
T2  - Innovation & Sustainability in Marketing: Summer Marketing Academic Conference 2017, AMA educators proceedings volume 287, August 4-6, 2017, San Francisco, CA
Y1  - 2017
SN  - 978-1-5108-5243-3
SB  - 978-1-5108-5243-3
SP  - 36
EP  - 37
ER  -