@phdthesis{Hajiyeva, type = {Bachelor Thesis}, author = {Sevinj Hajiyeva}, title = {Students' buying behavior towards e-learning program in Germany}, url = {https://nbn-resolving.org/urn:nbn:de:bsz:fn1-opus4-34953}, abstract = {The main goal of the study is to analyze students’ buying intention towards e-learning program by developing a structural model of e-learning acceptance by the students and analyzing perceived usefulness, perceived ease of use, attitudes, subjective norms, motivations and buying intentions according to the developed model.}, language = {en} }