TY  - THES
U1  - Bachelor Thesis
A1  - Eisermann, Josephine M.
T1  - Mobile Payment Adoption: A Cross-Country Comparison between China and Germany
N2  - This research presents a cross-country comparison between China and Germany to examine the differences in mobile payment adoption. Past developments indicated that mobile payment penetration varies across countries, where some countries successfully adopted mobile payment, whereas others are still in a development phase. Lerner (2013) indicated that the difference in mobile payment adoption can be attributed to the difference between developed and developing countries. Therefore, a theoretical model was developed, on which basis the adoption in Germany (a developed country) and China (a developing country) was compared and tested for differences. Based on the technology acceptance model (TAM), the model was extended by Perceived Trust, Perceived Risk and Value Added Services. Furthermore, the model was tested in each country and compared through structural equation modeling (SEM) in AMOS. As a result, a significant difference in adoption of mobile payment between China and Germany was found. Perceived Risk showed a significantly stronger impact on the adoption of mobile payment in China than in Germany. These findings have managerial implications on the design and promotion of mobile payment to increase penetration.
KW  - Value Added Services
KW  - Cross-country comparison
KW  - Ease of use
KW  - Mobile payment adoption
Y2  - 2018
ER  -