@incollection{ParikhBaldoM{\"u}ller2017,
  author    = {Parikh, Hirak and Baldo, Davide and M{\"u}ller, Kai-Markus},
  title     = {Pricing},
  booktitle = {Consumer Neuroscience},
  isbn      = {978-0-262-03659-7},
  pages     = {241 -- 254},
  year      = {2017},
  language  = {en}
}