@article{BinckebanckKuntkes2007,
  author    = {Binckebanck, Lars and Kuntkes, Johan},
  title     = {Wie der Verkauf den Markenwert steigert},
  journal   = {absatzwirtschaft},
  volume    = {50.2007},
  number    = {02},
  issn      = {0001-3374},
  url       = {https://www.wiso-net.de/document/ASW__020701022},
  pages     = {42 -- 45},
  year      = {2007},
  language  = {de}
}