@misc{M{\"u}ller2013,
  author    = {M{\"u}ller, Kai-Markus},
  title     = {NeuroPricing: Wie das Gehirn Kaufentscheidungen trifft!},
  series    = {Pricing Blog},
  number    = {08.01.2013},
  url       = {https://www.roll-pastuch.de/de/news/blog/post/neuropricing-wie-das-gehirn-kaufentscheidungen-trifft},
  year      = {2013},
  language  = {de}
}