@incollection{Binckebanck2014,
  author    = {Lars Binckebanck},
  title     = {Datenmanagement im Marketing- und Verkaufscontrolling am Beispiel des Bautr{\"a}gergesch{\"a}fts f{\"u}r Wohnimmobilien},
  series = {Smart Big Data Management},
  publisher = {Logos-Verlag},
  address   = {Berlin},
  isbn      = {978-3-8325-3768-5},
  pages     = {133 -- 151},
  year      = {2014},
  language  = {de}
}