@article{Binckebanck,
  author    = {Lars Binckebanck},
  title     = {Markenwerte international und ganzheitlich kommunizieren},
  series = {Sales Management Review},
  volume    = {22.2012},
  number    = {10},
  issn      = {2196-3215},
  pages     = {18 -- 20},
  language  = {de}
}