TY  - THES
U1  - Bachelor Thesis
A1  - Hofer, Nadja
T1  - Strengthen Corporate Culture Leveraging on the Concept “Enterprise 2.0”: An Empirical Study conducted for Novartis International AG
N2  - Corporate Culture is more and more becoming an important factor to be competitive in the constantly changing environment. Technology as well as generation (in this case generation Y/millennials) and organizational structures are influencing the organizational performance and culture. The shift from hierarchical to networked structured organizations has an impact on the collaboration within and outside the company. Organizations need to find new ways to transmit theirs corporate culture, reach their employees and support collaboration.
Enterprise 2.0 tools are one of the newest tools of this century. Facebook and other social media platforms are already celebrating great success. So why shouldn’t it be able to reach this success in terms of internal use of social tools? And how does Enterprise 2.0 tools influence others aspects of the organizations which may as well have an impact on the corporate culture?
KW  - Corporate culture
KW  - Social media
KW  - Yammer
Y2  - 2017
ER  -