@inproceedings{Mueller2016,
  author    = {Kai-Markus M{\"u}ller},
  title     = {NeuroPricing® – willingness to pay for single products testing of large product portfolios},
  series = {Research \& Results 2016: The Market Research Show, 26 - 27 October 2016, MOC Munich, Germany},
  year      = {2016},
  language  = {de}
}