TY  - JOUR
U1  - Zeitschriftenartikel, wissenschaftlich - begutachtet (reviewed)
A1  - Baldo, Davide
A1  - Parikh, Hirak
A1  - Piu, Yvonne
A1  - Müller, Kai-Markus
T1  - Brain Waves Predict Success of New Fashion Products: A Practical Application for the Footwear Retailing Industry
JF  - Journal of Creating Value
Y1  - 2015
SN  - 2454-213X
SS  - 2454-213X
VL  - 1.2015
IS  - 1
SP  - 61
EP  - 71
ER  -