TY - JOUR U1 - Wissenschaftlicher Artikel A1 - Baldo, Davide A1 - Parikh, Hirak A1 - Piu, Yvonne A1 - Müller, Kai-Markus T1 - Brain Waves Predict Success of New Fashion Products: A Practical Application for the Footwear Retailing Industry JF - Journal of Creating Value Y1 - 2015 SN - 2454-213X SS - 2454-213X VL - 1.2015 IS - 1 SP - 61 EP - 71 ER -